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The MADLocal Marketing Team

“No great mind has ever existed without a touch of madness.” ―Aristotle

Norie & Sharon

This is us…

The first time we met in person!

 

With 2267 miles between us, we’ve been “social-distancing” before it was a thing.

7 years of trial and error, beta testing, and serving clients world-wide on 3 different continents….

4500+ hours of Zoom calls….

And one world-wide pandemic later….

we’ve grown from freelancing partners, to a bi-coastal collective of experts, specialists, and self-proclaimed marketing and tech geeks ready for just about anything, except for a major coffee shortage.

Despite the growth, our mission remains the same: equip and empower small brands and local businesses with the tools, tech, and team they need to succeed and Make A Difference.

Our Results

Check Out Our Case Studies

MADLocal Calls

Plumbing – Calls

Scenario: A local plumbing contractor wanted to get more leads for plumbing jobs. They ran a LocalAds Calls campaign to get more qualified calls for their business.

MADLocal Ads identified homeowners who had a propensity to need plumbing services and qualified the audience with display ads. Then when the users were searching for a plumber, we would retarget them with search and call ads.

Monthly Budget

$4,200

Conversion Value

$2,100

Monthly Results

35 Phone Calls

Estimated Return

$36,750

Avg LTV is assuming a $300 avg job cost * 7 (the average number of times a customer would call the plumber for a job) Assuming 50% conversion on calls

MADLocal Calls

Roofing Contractor – Calls

Scenario: This residential roofing contractor wanted to generate more qualified calls from prospective customers. They ran a MADLocal Ads campaign with a calls objective.

The MADLocal Ads Team identified homeowners with a propensity to need a new roof or roof repair. They were able to generate an average of 45 new calls every month. Of which were an average of 18 qualified calls.

Monthly Budget

$4,000

Conversion Value

$11,000

Monthly Results

18 Qualified Calls

Estimated Return

$198,000
MADLocal Visits

Medical – Visits

Scenario: A a multi-location family practice wanted more visits to each location. They ran MADLocal Ads with a visits objective (calls as secondary objective) for each different location.

Identified parents with children in the household who recently moved within 10 miles of each of the locations. The ads emphasized the value props for each location (i.e: tele-health, bilingual, etc.) and generated 117 new office visits a month.

Monthly Budget

$17,000

Conversion Value

$17,000

Monthly Results

117 Visits

Estimated Return

$367,462

Estimated return calculated based on average Lifetime Value of a patient

MADLocal Visits

Life Care – Visits

Scenario: A life plan community with a mix of independent living apartment homes and assisted living suites needed to fill vacant units for long term life care.

The MADLocal Ads Team identified the target audience by the behaviors of the adult child. The adult child was then remarketed to influence a scheduled appointment and then ultimately a visit to the property for a tour.

Monthly Budget

$5,000

Conversion Value

$88,000

An average of 4.33 units were sold per 18 visits each month. The LTV is the value of the unit sold.
MADLocal Awareness

Grocery Store – Awareness

Scenario: A grocer wanted to drive awareness for their stores by advertising weekly sales by targeting food and coupon shoppers that live near each of their locations. 1 year timeframe.

The MADLocal Ads Team geo-targeted 5 miles around each store and delivered display ads to an audience who regularly used coupons to shop for groceries in order to influence views and clicks.

Monthly Budget

$30,000

Conversion Value

$40

Monthly Results

9,763 Coupon Clicks

Estimated Return

$565,000
The campaign tracked 14,125 store visits influenced by the 9,763 coupon clicks so each click resulted in 1.45 store visits with an average purchase of $40. The estimated return was the conversion value x 1.45.
MADLocal Conversion

Personal Injury – Conversions

Scenario: A personal injury attorney wanted to get more qualified leads with either phone calls or online form fills to schedule a consultation. 1 year timeframe.

The MADLocal Ads Team identified physical behaviors defined by the users’ mobile devices to infer that a person may have been injured and then presented display and search ads to influence an appointment as an online conversion.

Monthly Budget

$2,100

Conversion Value

$8,000

Monthly Results

7 Conversions

Estimated Return

$56,000

On average there were 160 leads per month where 4% of those turned into court cases making it an average of 6-7 cases per month. The average fees collected by these cases is $8,000 per court case.

LET’S GET STARTED

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